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Picture the scene. A corporate language training programme ends. HR receives a report. The report says participants moved from A2 to B1. Everyone seems pleased enough despite no one in the update meeting being entirely sure…
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The language app industry has performed a remarkable sleight of hand. It has convinced millions of people that learning a language and learning about a language are the same activity…
Read articleA group of eight employees spanning A2 to B2 is not a language class. It is an administrative convenience. Most organisations, when they commission a corporate language programme, treat class…
Read articleNearly every adult language learner (or anyone who has ever applied for a job) has described themselves using one of three words — conversational, proficient, or fluent — and nearly…
Read articleA corporate language training programme ran for six months. Full attendance. A tidy completion report. A certificate or two, presumably. And at the end of it, employees communicated in exactly…
Read articleThe language learning industry runs on a single, persistent lie: that you can achieve fluency in three months. Duolingo streaks, self-improvement influencers, and every third YouTube thumbnail promise it. The…
Read articleOur previous article — Everyone Speaks English in Singapore Hotels. So Why Does Language Still Determine Five-Star Service? — made the case that language shapes the guest experience well beyond…
Read articleYou’re on a multinational project call. You know the agenda. You’ve prepared your update. But when it’s your turn to speak, the words come out differently than planned. A stakeholder…
Read articleOne day you’re the person delivering the work. The next, you’re the person responsible for a whole team delivering it. That leap happens fast in Singapore’s fast-moving workplaces, and it…
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